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Robert Eckelman

Dec 3, 20201 min read

Viewers favor CTV | OTT | Online over traditional or pay-TV

CTV | OTT getting better for advertisers and viewers.

Recent Posts

I am asked daily for the latest research on CTV | Streaming, & the Lumascape (digital ecosystem)

New Term ABB- Audience Based TV Buying. Advertisers are shifting budgets rapidly

FAST- Free AD- Supported Streaming growing at tremendous velocity

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