The reach of CTV is almost on par with traditional broadcast

Roku Dominaets ad spend followed by Samsung & fire TV ( Amazon) Apple lagging.

CTV reach has increased over the years to the point that is almost equal to traditional TV and better than Cable.

94% reach 2022

86% in 2021

59% in Q1 2020.

Roku Dominaets ad spend followed by Samsung & fire TV ( Amazon)

Apple lagging.

Full Stroy here http://bit.ly/3QSiLV8