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Robert Eckelman

Oct 25, 20210 min read

The GOAT recharges & gets updates- Hertz, Tesla, Tom Brady partner up

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I am asked daily for the latest research on CTV | Streaming, & the Lumascape (digital ecosystem)

New Term ABB- Audience Based TV Buying. Advertisers are shifting budgets rapidly

FAST- Free AD- Supported Streaming growing at tremendous velocity

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