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Blog Post

New Term ABB- Audience Based TV Buying. Advertisers are shifting budgets rapidly

  • Writer: Robert Eckelman
    Robert Eckelman
  • Jul 22, 2023
  • 1 min read

Please get used to this new term because this is where AD budgets are moving.


Audience Based TV buying is focused on the right audience rather than choosing a program your potential customer may or may not be watching. Technology now lets advertisers and marketers target lifestyle, income, career, education, family changes, purchase intent...


Full story here https://bit.ly/46WrXPV


 
 
 

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