New Term ABB- Audience Based TV Buying. Advertisers are shifting budgets rapidly
- Robert Eckelman
- Jul 22, 2023
- 1 min read
Please get used to this new term because this is where AD budgets are moving.
Audience Based TV buying is focused on the right audience rather than choosing a program your potential customer may or may not be watching. Technology now lets advertisers and marketers target lifestyle, income, career, education, family changes, purchase intent...
Full story here https://bit.ly/46WrXPV

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