Ever heard of The hockey stick curve? It is what happens when a new technology becomes accepted by the masses. The startup or new finds its market. The hockey stick curve shows sudden growth in a company or industry trajectory.
Many had forecasted cord cutting to slow once COVID cleared. I guess that's kind of like the weather forecast it was completely wrong. Cord cutting is accelerating in the near future most Video, Programs, and Movies will be streamed.
Full story here
https://www.connectadtv.com/post/ctv-streaming-was-blossoming-well-before-covid-since-2020-cord-cutting-has-soared-to-epic-levels
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