Before producing your next ad, think about what consumers want.

Here is a great roadmap from Marketing charts.

It is easy to think we should include how we respond to Covid 19 but the reality is that customers may not care that much. The Covid response depends on how it is linked to consumer benefit.

Dominos sealed pizza boxes for delivery. the seal linked peace of mind during Covid 19.

BayCare Health did a good job of linking safety

https://baycare.org/safety