Blog

As of 7/25/23 All New Blog Posts Moved here

Robert Eckelman

Jul 22, 20201 min read

Does listening to classical music or eating blueberries make you smarter?

There is some evidence they may help. I try to learn daily and share knowledge through regular posts. I hope my posts bring some clarity...

Robert Eckelman

Jul 20, 20201 min read

With Viewership & Household Penetration Skyrocketing CTV | OTT a stimulus to legal advertising

these two charts may explain why CTV | OTT will help law firms and legal advertisers. Over the last decade, CTV penetration has increased...

Robert Eckelman

Jul 18, 20202 min read

Is your advertising working as good as it should? CTV | OTT a sound stimulus for a better response

TV viewing increased in early march 2020 but is drifting back to traditional levels-Comscore Unlike traditional TV viewership, CTV | OTT...

Robert Eckelman

Jul 16, 20201 min read

55% of people 18-34 in the US watch CTV |OTT daily.

According to the Leichtman Research Group consumption of CTV | OTT is showing dramatic increases. 80% of all US households now have at...

Robert Eckelman

Jul 15, 20202 min read

Adding CTV | OTT to a marketing plan is a great first step. Having a proven strategy is even better

How did David beat Goliath? He watched, learned, and devised a strategy to win. Legal advertising is a Giant category, regardless of the...

Robert Eckelman

Jul 14, 20202 min read

Local CTV | OTT advertising, your Law Firms next best advertising opportunity

Why CTV| OTT (Connected TV and Over The Top TV) is a fantastic opportunity for law firms And legal advertisers. TV works but not as good...

Robert Eckelman

Jul 8, 20201 min read

Binge all you want. Fantastic programming comming to CTV | OTT for free

Amazon and NBC will be delivering fantastic programming on CTV | OTT for free. Amazon is investing big in IMDB its ad-supported CTV...

CTV = Connected TV | OTT = Over The Top TV