Blog
As of 7/25/23 All New Blog Posts Moved here
This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.
As of 7/25/23 All New Blog Posts Moved here
Could viewership of Election night 2020 be lower than Election Night 2016?
Biden, Trump, Republican & Democrat PAC's ad spend could hit 10.8 Billion, here is the breakdown.
Fast forward, that is what the COVID pandemic did to CTV.
As of 2020, there are 300 different OTT services. Your current and potential clients are watching.
we are in a demos plus world. media measurement can be complicated
Wise words, Great timing
The latest streaming trend. Cable networks on a migration to CTV or
Fantastic eMarketer CTV podcast that will separate the bullseye form the bull.
Top five essentials that make my Home Office productive. Tips most can use as we work from home
The changing delivery of your favorite Audio & Video is in hyperspeed,
When things get tough remember what you did to become successful. Good Karma never hurts :)
Control your thoughts, sometimes it is hard.
Will traditional TV and Cable survive when CTV channels are adding shows live Survivor?
I set up a call with people I knew, liked, & respected. I was excited & prepared, I had...
What you say about yourself pales in comparison to what customers say about you
CTV and OTT are different even if some people claim they are the same.
TV could disappear in 12 years. Pay-TV penetration Q2 2020 now at 1994 levels
Finally A simple definition of the difference between CTV and OTT?
The Economy of the internet
Combine emotion & relevance and it is pure magic.
CTV = Connected TV | OTT = Over The Top TV