Blog
As of 7/25/23 All New Blog Posts Moved here
This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.
As of 7/25/23 All New Blog Posts Moved here
Tampa is the lightning capital of North America & home to the Stanley Cup Lightning
CTV is a disrupter, CTV shifts power from media companies to marketers.
Great content on the Roku Channel for Free. #CTV, #OTT, #Streaming always getting better
Incredible how people you don't even know, like Jane Marczewski, can move and inspire you.
When I have nothing to do that means my clients, sales team, and operations are all taken care of.
Great (Brady) Ad for Christopher Cloos Eyewear if you watched the Tampa Bucs Super Bowl Boat parade
Before producing your next ad, think about what consumers want.
The largest US companies started by friends & roommates in garages, homes & dorm rooms.
The early bird has the best chance to get the worm but there are other important things to consider
AT&T loss is likely a CTV | Streaming gain.
This is Not a fishing story unless you're fishing for new clients
More addressability, larger scale, better targeting, increased relevancy, superior ROI
There is an abundance of headlines from the CTV| OTT | Streaming industry
CTV, OTT, Streaming, too many acronyms & Companies (people) creating too much confusion.
Keep your thoughts positive.
CTV is the consumer's default choice. Advertisers and Viewers have new options.
CTV AD Spend looking to catch up to viewership increases in 2021
A wise man told me the answers are in the questions. Here are 2 questions relating to media costs
Thank you, Amazon, Curb Side Pickup, Online recipes for helping us get through 2020.
2021 Grammy Ratings plunge 53%. CTV enables marketers to buy audiences rather than programs.
CTV = Connected TV | OTT = Over The Top TV