top of page
Blog
As of 7/25/23 All New Blog Posts Moved here
This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.
As of 7/25/23 All New Blog Posts Moved here
Search
Tampa is the lightning capital of North America & home to the Stanley Cup Lightning
Stormes, lightning, and power outages between June and November in Tampa are as predictable as my wife's shriek and my dogs running...
Robert Eckelman
Jun 30, 20211 min read
CTV is a disrupter, CTV shifts power from media companies to marketers.
https://bit.ly/36c1OyF Link to Media Post article CTV- Advanced targeting, Efficiency, Effectiveness, Measurement, Attribution... is far...
Robert Eckelman
Jun 28, 20211 min read
Great content on the Roku Channel for Free. #CTV, #OTT, #Streaming always getting better
Quality content from the now-defunct streamer service Quibi available for FREE as Roku Originals. https://bit.ly/3vKjJ9T
Robert Eckelman
Jun 21, 20211 min read
Incredible how people you don't even know, like Jane Marczewski, can move and inspire you.
Jane Marczewski also known as Nightbirde is amazing. She is talented, courageous, has outstanding composure, and shared a message of...
Robert Eckelman
Jun 15, 20211 min read
When I have nothing to do that means my clients, sales team, and operations are all taken care of.
Having nothing to do does not mean I do nothing. It actually gives me the freedom to do some of my most important work. When my sales...
Robert Eckelman
Jun 11, 20211 min read
Great (Brady) Ad for Christopher Cloos Eyewear if you watched the Tampa Bucs Super Bowl Boat parade
Great ad, it combines Star Power & Humor. It is still relevant and original. There is even an element of surprise. Brady does not miss on...
Robert Eckelman
Jun 8, 20211 min read
Before producing your next ad, think about what consumers want.
Here is a great roadmap from Marketing charts. It is easy to think we should include how we respond to Covid 19 but the reality is that...
Robert Eckelman
Jun 7, 20211 min read
The largest US companies started by friends & roommates in garages, homes & dorm rooms.
More to the story here https://bit.ly/34p4g3D
Robert Eckelman
May 27, 20211 min read
The early bird has the best chance to get the worm but there are other important things to consider
my original post on promptness was on 5/12. in that post I listed other important factors on building trust and successful outcomes. One...
Robert Eckelman
May 20, 20211 min read
AT&T loss is likely a CTV | Streaming gain.
It was only 3 years ago when AT&T stormed into the media business with an $85 billion purchase of Time Warner. AT&T had visions of taking...
Robert Eckelman
May 17, 20211 min read
This is Not a fishing story unless you're fishing for new clients
Ever hear the story the early bird gets the worm. It's true but you have to be more than just early. Here are other value propositions...
Robert Eckelman
May 12, 20211 min read
More addressability, larger scale, better targeting, increased relevancy, superior ROI
All of this is happening as CTV & Streaming surge. According to the Pew Research Center, Traditional Cable and Satellite have fallen 26%...
Robert Eckelman
Apr 21, 20211 min read
There is an abundance of headlines from the CTV| OTT | Streaming industry
Trying to make sense of them all is like trying to catch lightning in a bottle. I can not go 24 hours without seeing enticing CTV | OTT |...
Robert Eckelman
Apr 14, 20211 min read
CTV, OTT, Streaming, too many acronyms & Companies (people) creating too much confusion.
Recipe for success and an understanding of CTV | OTT | Streaming Start with a company that has a solid understanding of where the CTV |...
Robert Eckelman
Apr 11, 20211 min read
Keep your thoughts positive.
1. Time doesn’t change things. We change things in time. 2. There is nothing like a dream to create the future. 3. Procrastinators...
Robert Eckelman
Apr 9, 20211 min read
CTV is the consumer's default choice. Advertisers and Viewers have new options.
While your television does not look different there’s a good chance your services do. Possibly you have cut the cord or added streaming...
Robert Eckelman
Apr 7, 20211 min read
CTV AD Spend looking to catch up to viewership increases in 2021
Streaming is TV only better. Ad spend has not caught up yet but it will. Currently, only 3%-12% of ad spend is allocated to streaming....
Robert Eckelman
Apr 2, 20211 min read
A wise man told me the answers are in the questions. Here are 2 questions relating to media costs
There is a place for TV, Cable, CTV, and more in local advertising budgets. This post is about media math. A wise man once told me the...
Robert Eckelman
Mar 31, 20211 min read
Thank you, Amazon, Curb Side Pickup, Online recipes for helping us get through 2020.
How will consumer spending change in 2021? Here is a good article from Offers.com. I know Offers.com seems like a strange place to get...
Robert Eckelman
Mar 24, 20211 min read
2021 Grammy Ratings plunge 53%. CTV enables marketers to buy audiences rather than programs.
Full article from Variety https://bit.ly/3bScohS With fragmentation, time-shifting, Cord Cutting...it is hard to pick the right...
Robert Eckelman
Mar 16, 20211 min read
CTV = Connected TV | OTT = Over The Top TV
bottom of page