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As of 7/25/23 All New Blog Posts Moved here
This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.
As of 7/25/23 All New Blog Posts Moved here
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It’s nice when thoughts are backed up by research. CTV | Streamin is replacing TV & Cable
49% of viewers say Streaming has replaced traditional TV Full article here https://bit.ly/3B2fiLI
Robert Eckelman
Feb 8, 20221 min read
An Attitude of gratitude can take some work but pays big dividends
Morning routine that sets the tone for the day. Up early Quiet and deep breathing (Wim Hof Breathing, or Box Breathing) Mentally...
Robert Eckelman
Feb 3, 20221 min read
Caring & Sharing thoughts.Every time Sam shares, I find a nugget of information
that can make me a better person friend, husband, and parent. I hope you find the same. We all have the ability; the difference is how we...
Robert Eckelman
Jan 27, 20221 min read
Can a football game help you achieve a championship mindset?
If you watched the Kansas City | Buffalo Bills one 1/23/22 playoff game, there were certainly a few lessons. Never Quit What would life...
Robert Eckelman
Jan 24, 20221 min read
I become a bigger fan of great football players when I see their greatness off the field.
There are many examples here is just one. Even though Tom Brady will not be making his 8th Super Bowl appearance and the Tampa Bay Bucs...
Robert Eckelman
Jan 24, 20221 min read
What you say about others says a lot about you
Here is a little addition to one of the golden rules we all should have learned when we were in elementary school. “If you have nothing...
Robert Eckelman
Jan 3, 20221 min read
Is it all in your head? Your mind can play tricks.
As you move into the new year now is a good time to take inventory of what is moving you forward and what may be holding you back. Tweet...
Robert Eckelman
Dec 28, 20211 min read
49% of US High-Speed HH have 4+ OTT Subscription services
According to Parks Associates survey as of Q3 2021. This is a 3% increase from Q1 2021. #CTV #Streaming #OTT it just keeps getting better...
Robert Eckelman
Dec 17, 20211 min read
Comparing CPM's on Broadcast, Cable, and CTV is like comparing apples to refrigerators.
They are all good when used correctly and or in combination. They are also very different. Ad impressions are not all equal, they deliver...
Robert Eckelman
Dec 16, 20211 min read
Pelotons response to the death of Mr. Big -swift and brilliant
Just a few days ago it was announced a key character in a well-known TV series died after a hard Peloton workout. Within about 48 hours...
Robert Eckelman
Dec 13, 20211 min read
Winning for all the right reasons. Tom Brady' winning attitude can be transformed to your business.
I think the key is understanding winning is not an individual goal. Think of how your efforts impact those around you. If your commitment...
Robert Eckelman
Dec 9, 20211 min read
success happens when you have the right strategy, commitment, courage, vision, motivation…
One of my favorite stories is David & Goliath, I have never thought of this as a religious story, but It is a story I play out in my...
Robert Eckelman
Dec 2, 20211 min read
75% of viewers discovered their favorite shows on an online source (CTV | OTT)
Only 20% of viewers found their favorite program on a pay-TV (Cable) #CTV #Streaming #OTT always getting better
Robert Eckelman
Dec 1, 20211 min read
Learning from the leaders. 8 thoughts to brighten your day
1, Happiness never decreased by being shared 2, Not everything that is faced can be changed but nothing can be changed until it is faced-...
Robert Eckelman
Nov 11, 20211 min read
Robert Eckelman
Nov 11, 20210 min read
I have been inspired by a friend, now I share Words of wisdom whenever I see them. Hope you enjoy
1, Happiness never decreased by being shared 2, Not everything that is faced can be changed but nothing can be changed until it is faced-...
Robert Eckelman
Nov 11, 20211 min read
Robert Eckelman
Nov 8, 20210 min read
Robert Eckelman
Oct 25, 20210 min read
Big star, short commercial, little copy, big impact-
Carnival :15-second commercial featuring an opera-singing Shaquille O'Neil Back to fun, is quite fun and says it all for an industry hit...
Robert Eckelman
Oct 23, 20211 min read
If you view the glass water as half empty, turn it over. There is always a bright side
When we are no longer able to change the situation, we are challenged to change ourselves- Victor Frankl Holocaust survivor Your task is...
Robert Eckelman
Oct 22, 20211 min read
CTV = Connected TV | OTT = Over The Top TV
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