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As of 7/25/23 All New Blog Posts Moved here
This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.
As of 7/25/23 All New Blog Posts Moved here
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Robert Eckelman
Jul 7, 20221 min read
Trust in U.S. Media at an all-time low 26%. Does social media have anything to do with that?
U.S. Trust in media is at 26%, lower than any other country in the world. According to the Reuters Institute, Digital News Report 2022...
Robert Eckelman
Jun 21, 20221 min read
Got SISU? If you know what it was, you would want some.
SISU is a superpower and now there is a video to describe it. SISU is more of a concept than a word because it describes many things that...
Robert Eckelman
Jun 17, 20221 min read
Broadcast & Cable audiences are shrinking CPMs increase & reach decreases. This is a bad combo.
Advertisers have been slow to shift budgets. Here is your wake-up call Nearly all (94%) of US linear ad impressions were served to just...
Robert Eckelman
Jun 17, 20221 min read
Business post about lessons my dog taught me! Get real
On Monday I lost Luck my dog of almost 15 years. Although it was gut-wrenching and she took a bit of my heart with her this is not a sad...
Robert Eckelman
Jun 17, 20221 min read
With names like the Terminator and the Eraser who know Arnold could be so positive
Good video for motivation
Robert Eckelman
Jun 6, 20221 min read
What type of driver are you? What does it say about your personality?
After being cut off in traffic two times this weekend I started to think, what does driving reveals about a person? Full article here...
Robert Eckelman
Apr 29, 20221 min read
Would Nostradamus have predicted the incredible growth of CTV?
I don't think so, but I have been in the business for the last 36 years and did not think I would see the day when Newspapers would be...
Robert Eckelman
Apr 27, 20221 min read
Can' wait for the next: Fireside chat, interaction with a virtual assistant, or next robocall- Not.
I recently place an order for some company merchandise. I was placing the order with the company that I have used several times with...
Robert Eckelman
Apr 27, 20221 min read
Here is what Netflix subscribers said they would do if offered a cheepe Ad- Supported Tier in 2019
Now that Netflix is actually considering an Ad-Supported tier, (my bet is that it will happen), I wonder what will happen. Back in 2019...
Robert Eckelman
Apr 20, 20221 min read
In Due Time- Netflix is now open to Ad-Supported option.
Reed Hastings the long-standing CEO of Netflix has always said No Advertising. Well, it looks like always said may change. Hastings is...
Robert Eckelman
Apr 8, 20221 min read
Find your motivation wherever you are in your professional & personal life.
Finding motivation is an intentional act. It is a choice, many people say they will find and develop it but only some follow through. It...
Robert Eckelman
Mar 22, 20221 min read
From To-Do to To-Done. 2 letters different but a world apart.
To-Do List- A list of things you need to do. Typically a call list (calls you need to make but often don't get done. In business this may...
Robert Eckelman
Mar 21, 20221 min read
Wonder why Hulu, HBO Max, Peacock, Paramount +, Discovery +, & Disney+ offer Ad-Supported CTV
It is what viewers want. 49% choose Ad-Supported options over ad-free. Only 22% go for the higher-priced ad-free versions. It is all...
Robert Eckelman
Mar 16, 20221 min read
Partner with the brilliance of a small company and maximize your next #CTV #Streaming #OTT campaign
The other day a friend of mine commented that I looked smaller than ever. I took it as a compliment. I have been small my entire life and...
Robert Eckelman
Mar 16, 20221 min read
Body, Mind & Spirit some people get more done in 24 hours than others. Wonder why?
Everyone has the same 24 hours in a day. Some people get more done, have everlasting energy, and are happy with the task at hand. Have...
Robert Eckelman
Mar 2, 20221 min read
It is hard for anyone to ride 150 miles on a weekend, it is harder when you have MS.
Here is how you can get involved and help the over 1 million people in the US living with MS. Brad Romp has been raising money to cure...
Robert Eckelman
Feb 28, 20220 min read
Robert Eckelman
Feb 27, 20221 min read
Small enough to care large enough to specialize partner with LAWonCTV for full benefits of CTV
We started LAWonCTV after working at large broadcast organizations jumping into the digital, social, CTV, streaming space. Our goal was...
Robert Eckelman
Feb 23, 20221 min read
In Business Trust and Honesty are king.
In Business Trust and Honesty are keys to building strong lasting relationships and referrals. They take years to build and can be...
Robert Eckelman
Feb 17, 20221 min read
When the hard things in life become harder not to do you will succeed
Defining your authentic why’s Will lead to your personal what’s Your genuine what’s are hard to achieve When the hard things become...
CTV = Connected TV | OTT = Over The Top TV
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