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As of 7/25/23 All New Blog Posts Moved here
This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.
As of 7/25/23 All New Blog Posts Moved here
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Bike MS 2023 is taking place March 18-March 19 at Championsgate, FL.
Over 1 Million people in the US have MS, which is a staggering 1 out of 350 people. Million. If 1 Million Americans have MS. Imagine how...
Robert Eckelman
Dec 18, 20221 min read
Wait for it, I know this will make you laugh 😁
And who does not want to laugh? I am typically not a humor poster, I guess I am still not because this is not my video. I saw it and...
Robert Eckelman
Nov 21, 20221 min read
For CTV Streaming OTT it is a September to remember. Let's Go
Cable, satellite, and broadcast, on a divergent path from CTV, Streaming, and OTT Full story here https://www.connectadtv.com/post/i-am-n...
Robert Eckelman
Nov 17, 20221 min read
No need to gamble when there are sure bets. Here's a sure bet CTV & Streaming are the future
I just returned from a three-day trip to Vegas. Luckily, I returned with my wife and my wallet, not so luckily my wallet was empty. I am...
Robert Eckelman
Nov 17, 20221 min read
Streaming & CTV vs. Cable & Satellite Two divergent paths are moving in opposite directions
Q3 2022 Streaming & CTV 900,000 Net Gain Q3 2022 Cable & Satellite Net Losses 980,000 This is not the law of small numbers in play it is...
Robert Eckelman
Nov 17, 20221 min read
FCC rules are meant to be broken more often than not by the people who want to make the rules
I don't make partisan political posts and this is not one. This is a post about political campaigns and the disaster that they have...
Robert Eckelman
Nov 8, 20221 min read
How many times have you purchased price over value and regretted the choice
sometimes it's better to spend a little more than you wanted and less than you should have. When I am shopping online I can almost always...
Robert Eckelman
Oct 17, 20221 min read
Return to the office, work from home, find a new job, there are tradeoffs in everything
A quick scan of the latest headlines regarding Return To Office -Bosses winning the return to office battle, Employers get tougher on...
Robert Eckelman
Sep 20, 20221 min read
CTV| Streaming A lot for a little, well way less than my cable bill.
I am a heavy streamer, I subscribe to 7 different Streaming services and several stand-alone apps. I readily admit this is a bit of...
Robert Eckelman
Sep 19, 20221 min read
Amaton, that's not a typo. Amazon to start selling Peleton.
I am not sure if this is a brilliant move on Peloton's part or a last-ditch effort. The company was a high flyer at beginning of the...
Robert Eckelman
Sep 15, 20221 min read
9/12/22 Emmys TV's tent pole event hits a new low
I posted about award shows back in July 2022. My post was not about award shows lack of relevancy, all of the awards show ratings have...
Robert Eckelman
Sep 15, 20221 min read
Streaming | CTV | OTT skyrocketing to surpass cable viewing
This is an impressive chart. Remember it is not about where we are now, it's where we are headed. This is not a 1-month spike, it is a ...
Robert Eckelman
Aug 26, 20221 min read
The amazing rate of growth in CTV | Streaming makes it difficult to measure.
Instead of looking for an absolute accurate number we look at trends and reliable sources. Two sources good sources are eMarketer/Insider...
Robert Eckelman
Aug 26, 20221 min read
Malcolm Gladwell on working from home. It is not in your best interest.
“We want you to have a feeling of belonging, and to feel necessary. If you're not here it's really hard to do that." “It’s very hard to...
Robert Eckelman
Aug 9, 20221 min read
There must be bigger plans. NFL+ seems like a snoozer ZZZZ.
The NFL is launching NFL +. You think they would have picked a different name. The last name that ended in + was CNN+ plus. It operated...
Robert Eckelman
Jul 28, 20221 min read
Mickey, Minnie, what are your rules on accepting political advertising? They are quickly changing
One minute I'm reading about Hulu’s decision to block complete categories of political advertisements. The next minute I am reading that...
Robert Eckelman
Jul 28, 20221 min read
Ask and you shall receive, “Me Want Cookie” Long live the cookie!
I don't recall the first date for Googles set for the demise of the cookie. I think the second deadline was extended t the back half of...
Robert Eckelman
Jul 28, 20221 min read
Netflix chooses Microsoft as Ad-Supported partner, my vision is good but I did not see that coming
There is always something exciting going on in the #CTV #Streaming #OTT space. without question one of the most exciting things that...
Robert Eckelman
Jul 14, 20221 min read
Award shows don't generate the audience they once did. Something stranger & it's not Stranger Things
Here is the paradox of annual Award shows. These programs were once tentpole events for traditional networks. ABS, Fox, NBC, and CBS...
Robert Eckelman
Jul 14, 20221 min read
The latest Figures, Like the Energiser Bunny CTV still growing. US HH CTV penetration 87%
The latest #CTV #Streaming #OTT figures according to a June 2022 Lichtman Research Group report 87% of US households have one or more...
Robert Eckelman
Jul 8, 20221 min read
CTV = Connected TV | OTT = Over The Top TV
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