Blog

As of 7/25/23 All New Blog Posts Moved here

Robert Eckelman

Jul 26, 20211 min read

Viewing the Summer Olympics so much better with the Roku Olympic Hub.

The Olympic Hub wins the Gold for making 5500 hours of content easy and enjoyable to view. The Hub provides easy access to: Live events,...

Robert Eckelman

Jul 16, 20211 min read

Addressable advertising continues to grow as CTV consumption increases

According to the Pew Research Center, a credible source. As of Feb 2021, cable & satellite penetration are 56%. Cable & satellite...

Robert Eckelman

Jul 13, 20211 min read

30 Quibi shows released with great fanfare 45 more titles to go :)

In just 2 weeks Roku delivers more audience than Quibi did 8 months. Quibi had plenty of promotion, the content was good, they just did...

Robert Eckelman

Jul 12, 20211 min read

To the moon! CTV has taken off like a rocket or at least...

like Virgin Galactic. Millions of people are watching FAST- free ad-supported streaming TV. Roku, Pluto, Tubi dominate. These...

Robert Eckelman

Jun 30, 20211 min read

Tampa is the lightning capital of North America & home to the Stanley Cup Lightning

Stormes, lightning, and power outages between June and November in Tampa are as predictable as my wife's shriek and my dogs running...

Robert Eckelman

Jun 28, 20211 min read

CTV is a disrupter, CTV shifts power from media companies to marketers.

https://bit.ly/36c1OyF Link to Media Post article CTV- Advanced targeting, Efficiency, Effectiveness, Measurement, Attribution... is far...

Robert Eckelman

Mar 31, 20211 min read

A wise man told me the answers are in the questions. Here are 2 questions relating to media costs

There is a place for TV, Cable, CTV, and more in local advertising budgets. This post is about media math. A wise man once told me the...

CTV = Connected TV | OTT = Over The Top TV