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As of 7/25/23 All New Blog Posts Moved here
This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.
As of 7/25/23 All New Blog Posts Moved here
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Robert Eckelman
Mar 10, 20211 min read
2008 to 2019 News Room Employees shrink by almost 25%
https://pewrsr.ch/3erAv8v Full article from Pew Research Center There is an interesting paradox going on in Newsrooms. Whether it is...
Robert Eckelman
Mar 4, 20211 min read
Plenty of stream platforms to choose from. Studies indicate 70% of subs go for Ad-Supported
Orange is Ad-Supported, Yellow is No Advertisements. several studies indicate 70% of subs go for Ad-Supported All streaming services...
Robert Eckelman
Feb 11, 20211 min read
Brady | Gronkowski commercial banned from Super Bowl LV. Why it was banned and why I love the ad.
Have you ever watched a commercial, loved it, remembered it, but did not know who or what it was for? It happens. Oftentimes because the...
Robert Eckelman
Feb 9, 20211 min read
Super Bowl LV Traditional Viewership Down, Streaming up 1 Billion Minutes, Oatly what is it?
As with all Super Bowls, there were plenty of hits and misses in Super Bowl LV. For starters why did Oatly spend 5.5 Million on this?...
Robert Eckelman
Feb 1, 20211 min read
Average :30 in 2021 Super Bowl 5.6M. Budwiser sitting out to donate to COVID awareness
Sunday's Big game will miss big some big brands like Budweiser. It is Budwiser's first absence in 37 years. Coke, Pepsi, Hyundai also...
Robert Eckelman
Jan 29, 20211 min read
Viewing TV and Movies second only to checking the weather. Looks like the sun is shining on CTV :)
Daily use of online services #1 Weather 62% #2 Watch TV shows and movies 61%. Chart from Marketing Charts
Robert Eckelman
Jan 28, 20211 min read
Guess who is sidelined for Sunday's big game
In addition to the New England Patriots. Some notable brands that have been fixtures of Superbowl Sunday will be missing. According to an...
Robert Eckelman
Jan 9, 20211 min read
2020 the year CTV skyrocketed & traditional tv continued its rapid decline.
This is not all bad news if you are a marketer. CTV | Streaming reduces wasted ad spend and increases advertising impact. Networks have...
Robert Eckelman
Jan 7, 20211 min read
Amazon Fire TV, not the only CVT device blazing with brilliance. Roku hit 51.2 Million Active user
2020 Roku has grown its active accounts by 38% to 51.2 million. According to the article below that surpasses Amazon. numbers don't...
Robert Eckelman
Dec 30, 20201 min read
There are many things we'd like to forget about 2020.
My heart goes out to all affected by Covid. Most of us will recover, as a country, we will learn and be better prepared. "Those that fail...
Robert Eckelman
Dec 16, 20201 min read
The world is flat. USA Today & parent company shipping 485 Jobs to India
This is a post, not a judgment. I know how I feel about it and I will keep that to myself. Full disclosure I did work for Gannett years...
Robert Eckelman
Dec 10, 20201 min read
That was fast- Movies & shows released to streaming at the same time or before Theaters & Networks
All Warner Bros. 2021 Movies to HBO Max at the same time they are released to Movie theaters. Vikings the History Channels top show will...
Robert Eckelman
Dec 2, 20201 min read
It has been a tumultuous 2020 with a positive attitude we will persevere and succeed- SISU.
My favorite word and concept sums up success in 2020 Sisu-determination, tenacity, purpose, grit, resilience, and hardiness. A mindset...
Robert Eckelman
Nov 25, 20201 min read
LAWonCTV- Who are we? Why Ad budgets are shifting to CTV. All campaigns start with client needs
This is a link form our mother company, ConnectADtv. It defines who we are, what we do, our process, the client experience....
Robert Eckelman
Nov 23, 20201 min read
The holidays are upon us. Remember these 5 things and ...
enjoy the time shared with others whether it is spent in person or virtually. Be safe
Robert Eckelman
Nov 16, 20201 min read
Subscription-streaming- Netflix, Hulu, Disney Plus, Peacock, Amazon, & HBO Max are battling
but Free Ad-Supported Streaming TV (FAST) might be winning the streaming war. Since the beginning of the Covid pandemic FAST CTV | OTT...
Robert Eckelman
Nov 10, 20201 min read
Need more evidence the shift to streaming has occurred. Look to 3rq quarter earnings & active users
3rd quarter 2020 Roku revenue up 73% Trade Desk revenue up 32% Tubi 33 million active users Pluto 24.8 million active users Sling YouTube...
Robert Eckelman
Nov 5, 20201 min read
Could viewership of Election night 2020 be lower than Election Night 2016?
According to media post viewership was down 20% 2020 vs 2016 https://www.connectadtv.com/post/election-night-viewership-falls-by-14-5-mil...
Robert Eckelman
Oct 31, 20201 min read
Biden, Trump, Republican & Democrat PAC's ad spend could hit 10.8 Billion, here is the breakdown.
Orlando, Detroit, Philadelphia, Pittsburgh, Phoenix, Charlotte (N.C.) & Miami win big. Full chart from AD Age below...
Robert Eckelman
Oct 28, 20201 min read
Fast forward, that is what the COVID pandemic did to CTV.
During the Covid pandemic, people had more time on their hands and less places to go. One of the best options hit the couch and watch TV....
CTV = Connected TV | OTT = Over The Top TV
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