Blog
As of 7/25/23 All New Blog Posts Moved here
This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.
As of 7/25/23 All New Blog Posts Moved here
2008 to 2019 News Room Employees shrink by almost 25%
Plenty of stream platforms to choose from. Studies indicate 70% of subs go for Ad-Supported
Brady | Gronkowski commercial banned from Super Bowl LV. Why it was banned and why I love the ad.
Super Bowl LV Traditional Viewership Down, Streaming up 1 Billion Minutes, Oatly what is it?
Average :30 in 2021 Super Bowl 5.6M. Budwiser sitting out to donate to COVID awareness
Viewing TV and Movies second only to checking the weather. Looks like the sun is shining on CTV :)
Guess who is sidelined for Sunday's big game
2020 the year CTV skyrocketed & traditional tv continued its rapid decline.
Amazon Fire TV, not the only CVT device blazing with brilliance. Roku hit 51.2 Million Active user
There are many things we'd like to forget about 2020.
The world is flat. USA Today & parent company shipping 485 Jobs to India
That was fast- Movies & shows released to streaming at the same time or before Theaters & Networks
It has been a tumultuous 2020 with a positive attitude we will persevere and succeed- SISU.
LAWonCTV- Who are we? Why Ad budgets are shifting to CTV. All campaigns start with client needs
The holidays are upon us. Remember these 5 things and ...
Subscription-streaming- Netflix, Hulu, Disney Plus, Peacock, Amazon, & HBO Max are battling
Need more evidence the shift to streaming has occurred. Look to 3rq quarter earnings & active users
Could viewership of Election night 2020 be lower than Election Night 2016?
Biden, Trump, Republican & Democrat PAC's ad spend could hit 10.8 Billion, here is the breakdown.
Fast forward, that is what the COVID pandemic did to CTV.
CTV = Connected TV | OTT = Over The Top TV