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As of 7/25/23 All New Blog Posts Moved here
This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.
As of 7/25/23 All New Blog Posts Moved here
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Robert Eckelman
Oct 15, 20201 min read
Wise words, Great timing
Thank you Sam for always sharing. These seem to show up in my inbox just when I need them. Wise words good timing :)...
Robert Eckelman
Oct 9, 20201 min read
The latest streaming trend. Cable networks on a migration to CTV or
As it is called FASTs - free ad-supported streaming TV services more here https://www.connectadtv.com/post/if-you-can-t-beat-them-join-th...
Robert Eckelman
Oct 8, 20201 min read
Fantastic eMarketer CTV podcast that will separate the bullseye form the bull.
One of the better CTV podcasts I have listened to posted 9/22/20. It is a 25 Minutes Podcast from eMarketer that will save you hours of...
Robert Eckelman
Oct 6, 20202 min read
Top five essentials that make my Home Office productive. Tips most can use as we work from home
I have been working from home for almost three years. The COVID pandemic has forced many people to work from home and I believe this will...
Robert Eckelman
Oct 2, 20201 min read
The changing delivery of your favorite Audio & Video is in hyperspeed,
Cable, Broadcast has moved to Streaming. There is truly fantastic and personalized content for everyone. My favorite shows today are...
Robert Eckelman
Oct 1, 20201 min read
When things get tough remember what you did to become successful. Good Karma never hurts :)
https://www.connectadtv.com/post/i-spend-the-first-5-minutes-and-last-5-minutes-of-every-day-the-same-way
Robert Eckelman
Sep 10, 20201 min read
Control your thoughts, sometimes it is hard.
Control your feelings, sometimes that is harder. Master your thoughts & feelings and you control your destiny. To that, I share these 7...
Robert Eckelman
Sep 3, 20201 min read
Will traditional TV and Cable survive when CTV channels are adding shows live Survivor?
They will (I hope they do) but they will have to change. Five years from now Broadcast TV and traditional cable will look much different....
Robert Eckelman
Aug 17, 20201 min read
CTV and OTT are different even if some people claim they are the same.
There is a lot of confusion surrounding CTV and OTT. Here is a great article, not from me, that will fully explain the differences....
Robert Eckelman
Aug 17, 20201 min read
TV could disappear in 12 years. Pay-TV penetration Q2 2020 now at 1994 levels
After 1.9 Million Households cut the cord (cable, satellite & telecom) Pay-TV now at 1994 levels. At an annual rate of decline now...
Robert Eckelman
Aug 7, 20201 min read
Finally A simple definition of the difference between CTV and OTT?
CTV is the device connected to a TV or a smart TV capable of streaming. OTT is content being delivered over and around a Cable Company or...
Robert Eckelman
Aug 6, 20201 min read
The Economy of the internet
https://bit.ly/3kfDFwK LAWonCTV.com, it is all in the name. Legal Advertising Works On CTV | OTT
Robert Eckelman
Jul 31, 20201 min read
Combine emotion & relevance and it is pure magic.
Is your legal marketing and advertising standing out and getting noticed? This takes more than just reach and frequency or tweaking your...
Robert Eckelman
Jul 22, 20201 min read
Does listening to classical music or eating blueberries make you smarter?
There is some evidence they may help. I try to learn daily and share knowledge through regular posts. I hope my posts bring some clarity...
Robert Eckelman
Jul 20, 20201 min read
With Viewership & Household Penetration Skyrocketing CTV | OTT a stimulus to legal advertising
these two charts may explain why CTV | OTT will help law firms and legal advertisers. Over the last decade, CTV penetration has increased...
Robert Eckelman
Jul 18, 20202 min read
Is your advertising working as good as it should? CTV | OTT a sound stimulus for a better response
TV viewing increased in early march 2020 but is drifting back to traditional levels-Comscore Unlike traditional TV viewership, CTV | OTT...
Robert Eckelman
Jul 16, 20201 min read
55% of people 18-34 in the US watch CTV |OTT daily.
According to the Leichtman Research Group consumption of CTV | OTT is showing dramatic increases. 80% of all US households now have at...
Robert Eckelman
Jul 15, 20202 min read
Adding CTV | OTT to a marketing plan is a great first step. Having a proven strategy is even better
How did David beat Goliath? He watched, learned, and devised a strategy to win. Legal advertising is a Giant category, regardless of the...
Robert Eckelman
Jul 14, 20202 min read
Local CTV | OTT advertising, your Law Firms next best advertising opportunity
Why CTV| OTT (Connected TV and Over The Top TV) is a fantastic opportunity for law firms And legal advertisers. TV works but not as good...
Robert Eckelman
Jul 8, 20201 min read
Binge all you want. Fantastic programming comming to CTV | OTT for free
Amazon and NBC will be delivering fantastic programming on CTV | OTT for free. Amazon is investing big in IMDB its ad-supported CTV...
CTV = Connected TV | OTT = Over The Top TV
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