Blog
As of 7/25/23 All New Blog Posts Moved here
This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.
As of 7/25/23 All New Blog Posts Moved here
Big star, short commercial, little copy, big impact-
If you view the glass water as half empty, turn it over. There is always a bright side
I am a fan of Tom Brady on and off the field. It is great when star power & creative collide
CTV running through the diffusion curve like a cheetah at high speed
Just words, but words can be very powerful. The MRC is redefining CTV & OTT.
Everything Tom Brady does is great including the advertising he is involved with
Positive outcomes start with a positive mindset
Theaters & Movies are not going away but the way we view them is changing.
We all want our advertising to resonate with our intended audiences. What about recall?
Use acronyms & jargon with caution-Weaved them into conversations, make sure they are understood.
Who would have thought a 5.28 40-yard dash would catapult Brady into the NFL GOAT?
Ordinary people can have extraordinary success through 10,000 hours of practice
Viewing the Summer Olympics so much better with the Roku Olympic Hub.
Addressable advertising continues to grow as CTV consumption increases
30 Quibi shows released with great fanfare 45 more titles to go :)
To the moon! CTV has taken off like a rocket or at least...
CTV = Connected TV | OTT = Over The Top TV