Blog

As of 7/25/23 All New Blog Posts Moved here

Robert Eckelman

Jul 22, 20231 min read

I am asked daily for the latest research on CTV | Streaming, & the Lumascape (digital ecosystem)

There is plenty to discuss here and lots of confusion. The speed of change in media is so intense I don't think there is one good source....

Robert Eckelman

Jul 22, 20231 min read

New Term ABB- Audience Based TV Buying. Advertisers are shifting budgets rapidly

Please get used to this new term because this is where AD budgets are moving. Audience Based TV buying is focused on the right audience...

Robert Eckelman

Jul 22, 20231 min read

FAST- Free AD- Supported Streaming growing at tremendous velocity

June of 2023: Roku Channel, Pluto, and Tubi break into the most popular streaming services full article https://bit.ly/43DIANA

Robert Eckelman

Jul 22, 20231 min read

Netflix- adding 6,000,000 new subscribers and dropping some pricing plans.

I am not sure if it is the password-sharing crackdown or the writers & actors strike but Netflix is enjoying a stampede of new...

CTV = Connected TV | OTT = Over The Top TV