top of page
Blog
As of 7/25/23 All New Blog Posts Moved here
This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.
As of 7/25/23 All New Blog Posts Moved here
Search
I am asked daily for the latest research on CTV | Streaming, & the Lumascape (digital ecosystem)
There is plenty to discuss here and lots of confusion. The speed of change in media is so intense I don't think there is one good source....
Robert Eckelman
Jul 22, 20231 min read
New Term ABB- Audience Based TV Buying. Advertisers are shifting budgets rapidly
Please get used to this new term because this is where AD budgets are moving. Audience Based TV buying is focused on the right audience...
Robert Eckelman
Jul 22, 20231 min read
FAST- Free AD- Supported Streaming growing at tremendous velocity
June of 2023: Roku Channel, Pluto, and Tubi break into the most popular streaming services full article https://bit.ly/43DIANA
Robert Eckelman
Jul 22, 20231 min read
Netflix- adding 6,000,000 new subscribers and dropping some pricing plans.
I am not sure if it is the password-sharing crackdown or the writers & actors strike but Netflix is enjoying a stampede of new...
Robert Eckelman
Jul 22, 20231 min read
Cord Cutting slowing down or heating up.
Ever heard of The hockey stick curve? It is what happens when a new technology becomes accepted by the masses. The startup or new finds...
Robert Eckelman
Jun 25, 20231 min read
Changing of the Guard, time watching digital video surpasses time watching TV & Cable
Time spent watching digital video, fueled by CTV, has surpassed time spent watching traditional TV and cable, and we're still in the...
Robert Eckelman
Jun 25, 20231 min read
Cord cutting past the majority. Households leaving behind cable companies at an alarming rate.
In Q1 2023 Comcast reported losing 614,000. Charter / Spectrum also incurred severe TV customer losses. In Q1 2023 Charter / Spectrum...
Robert Eckelman
May 22, 20231 min read
Is the US getting Old? more 65+ than 12-24 so yes it is.
The US birth rate is down. People in the US are living longer. We are getting older it is that simple. This will impact everything from...
Robert Eckelman
May 22, 20231 min read
ESPN and TMobile a threat to cable companies?
Yep you bet! ESPN is considering going direct to consumers. I think they continue to offer their programming to cable companies but it...
Robert Eckelman
May 22, 20231 min read
CTV = Connected TV | OTT = Over The Top TV
bottom of page